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Let CITYLUX tell you how to use lighting to do business?

2019-03-22 16:59:41
Let CITYLUX tell you how to use light to do business?

In the store operation, scientific lighting design can not only enhance the value of goods, but also effectively attract the stream of people, thus promoting the sales performance. However, if the lighting design fails, it can also pull down the store level and make the goods look cheap.

According to the function of the store lighting design, different areas should adopt different lighting effects.


Shop window lighting

Track lights  not only wants beauty, but also must satisfy the visual appeal of commodity.


Shop window lighting


ey 1 of window lighting design: Focusing.

Determine the target body relation of the display key, the secondary key and the atmosphere, select the different beam Angle to illuminate, and highlight the target object by focusing on the design technique of focusing.


Shop window lighting


Key 2 of window lighting design: Offset
The outdoor window is easy to produce the fishbowl effect, unable to clear the window information, through the denser arrangement of lighting lamps, generate more light to counteract the strong outdoor light.

According to the continuous development of LED industry,LED Shelf Lighting Strips is widely being used in various types decoration, it has gradually become a mainstream trend, CITYLUX here mainly focus on the strips using in retail and POP display area application. Citylux are the unique lighting solution supplier who focus on Retail and POP display area, our lighting solution can help to improve the consumers shopping desire, then help the store to grow their sales bottom performance.

CITYLUX have a good reputation in this field, served a lot of famous brand, for example LEGO, WAL-MART, SIEMENS, LANCOME, HASBRO etc.


window lighting design


Entrance lighting
The entrance is an important area for the first impression of the shop. The entrance should consider reducing the variation of indoor and outdoor brightness. If the brightness difference between indoor and outdoor is too large, it will make the customers have a big difference, and it is difficult for customers to enter the store.
Therefore, in the color temperature should pay attention to the external natural light and the natural transition of the light in the store, generally use warm color to give priority to, create a kind of natural comfortable balance sense.

Entrance lighting


Shelf lighting
Key 1 of Shelf lighting design: The orderly.

After the orderly display of goods, the lighting should strengthen the concept of order, so that customers can find the focal point of light instead of turning orderly display into disorder.


Shelf lighting design


Key 2 of Shelf lighting design: Uniform
As a platform for selection, we should treat each item in each display as evenly as possible, so as to achieve a perfect balance between presentation and selection so that customers can better compare and choose.

Customized LED Rigid Strip are widely using in display shelves, especial for retail store. Display lighting shelves are changing and improving our life, no matter in shopping experience, advertising, entertainment, architecture, but also in information and social exchange. CITYLUX at the forefront of these trends, specially designed the products which suitable to installed in publish places and match the requirements of the world leading brand shelves display.


Shelf lighting design

Layer board lighting
Key 1 of Layer board lighting design: On average,

In the shop, laminated lighting is uniform, generally for stacked display, side display and so on.


Layer board lighting design


Key 2 of Layer boar lighting design: Sufficient.
Installed on the ceiling lamps and lanterns can give layer board on display of goods with good vertical illumination, as a result of the layer board cover, horizontal plane illumination is not homogeneous, suggest increase the lighting layer board, and placed on the front, avoid goods top light and lighting with good vertical plane and horizontal plane.

Layer board lighting design


Image wall lighting
The image wall is usually set in the background of the cash register in the store. The lighting design varies with the brand, and in most cases, it is uniformly washed to highlight the local LOGO.


Image wall lighting


Cash register lighting
The excitement of shopping, vary from person to person, in the process of payment and settlement, radiant, complexion is ruddy cashier, not only can make people clearly see the cashier face, enjoy the secure payment process, also can promote consumption experience happiness.

Cash register lighting


Fitting room lighting.

The overall light environment in the fitting room should not be too dark. If the light is too dark for customers to try on and change clothes, they will feel insecure and affect shopping experience.


Fitting room lighting


Rest area lighting

When the shop area is big enough, set a few sofas, complementary with lamplight to strengthen to make a hint, the female customer is consistent with the intention to buy, convenient the company sits down to wait.


Rest area lighting


 
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